Managed the design and development of event marketing collateral including direct mail, on-site signage, web banners, prints ads, marketing emails, internal and external promotion, tracking links, promotional codes, contests, and list rentals
 

Managed nine $100K event product marketing budgets, aligned actual and quoted costs, and made suggestions on how unused dollars should be distributed and why
 

Managed copywriters and graphic designers to ensure an accurate and well-received marketing message was delivered to key audiences
 

Managed and implemented event product websites and executed/coordinated 22 new site builds, content updates, banner advertisements, enhancements, QA processes, and website images
 

Increased media partnerships by more than 200%, increasing registration efforts and retaining all partners for future event outreach
 

Implemented and managed 5 annual advertising contracts, negotiating starting figures down by $10K