Maintained and applied insight on best practices throughout the digital ecosystem, competitive analysis and comprehension of the digital industry's progression as it pertains to information architecture (IA), user interface (UI), user experience (UX) and lead generation
 

Shared insights with Corporate Marketing team regarding trends monitored across various digital initiatives as well as in its 26 social communities by developing Key Performance Indicators (KPIs), analytics and dashboards
 

Developed and tested infrastructure for team workflows within 21-member Corporate Marketing Dept., including software and related connections for PM, job requests, automation and integration
 

Measured growth and effectiveness of paid, owned and earned digital footprint, including digital, search and paid tactics for The Suddath Companies and its 7 product line verticals
 

Organized and maintained online directory profiles and reputation management for 19 locations nationwide, interacting with customers and internal stakeholders